Add one in a few clicks
Open the add-on store
In your admin panel, open Add-ons, linked from the Plugins and Themes pages. The Browse tab lists the plugins, themes and bundles your store can add, by category.
Buy it
Pay with your linked WowCodes account or by card. Only the main Administrator can buy.
Install and switch it on
The Owned tab lists everything you own, with buttons to install it and switch it on. Staff who manage settings can install what you already own.
Each package is checked against a digital signature before it installs, and one that fails the check, or isn't signed, is never installed. Updates for your add-ons arrive the same way as the rest of your store: see Updates and add-ons.
The add-on store can change as new add-ons arrive, so the Browse tab is the place to see what your store can add today and what each one costs. The ideas below are examples, not the full list.
Ideas by goal
More for your draws
| Add-on | What it does |
|---|---|
| Print Ticket | Let customers print or save a ticket receipt with a QR code anyone can scan to verify it. |
| Instant Wins | Put prizes on ticket numbers picked at random and kept secret: whoever buys one gets the prize on the spot. |
| Results & Number Stats | Publish an archive of every finished draw, and let visitors check their own numbers. |
| Syndicates | Let customers buy shares in a pooled set of tickets for a draw and split what it wins. |
| Auto-entry Subscriptions | Customers subscribe to a series and tickets are bought for every new draw. |
| Prize competitions | Run draws in Great Britain as prize competitions, with a skill question and a free postal entry. |
| Live | Stream draws live with chat, a viewer count and an Enter now button. |
Sell in new ways
| Add-on | What it does |
|---|---|
| Auction | Run live auctions: customers browse, bid in real time and claim what they win. |
| Mystery Box | Sell mystery boxes that customers open to receive one of your prizes, at the chances you set. |
| Shop | Sell products from a catalogue with categories, reviews and checkout. |
| Earn & Games | Spin wheels, scratch cards, reels and arcade games, with Daily Bonus, Offerwalls and Watch & Earn to add. |
Bring customers back
| Add-on | What it does |
|---|---|
| Achievements & Levels | Reward customers with XP, levels and badges for signing in, ordering and playing. |
| VIP Tiers | Move your best customers up tiers like Silver and Gold automatically, based on what they spend. |
| SMS & WhatsApp | Text customers by SMS or WhatsApp when they win or their order ships. |
| Segments & Automations | Group customers by behaviour and send automatic emails, texts, coupons or coins when they qualify. |
| Winner Photos | Let winners share photos with their prize, approved by you, on your winners and listing pages. |
Reach new customers
| Add-on | What it does |
|---|---|
| Affiliate Program | Let bloggers, influencers and deal sites promote your store for a commission on sales they bring. |
| Marketing Pixels | Track your ads with the Meta and TikTok pixels, Google Ads, Tag Manager and GA4 events, with no template edits. |
| SEO Sitemap & Rich Results | Give search engines a full sitemap and structured data for draws and blog posts. |
| Coupons | Create percentage or fixed-amount discount codes with expiry, usage limits and a minimum order. |
| Gift Cards | Issue gift card vouchers, singly or in printable batches, that customers redeem for coins. |
Run the store
| Add-on | What it does |
|---|---|
| Withdrawals | Let customers cash out their wallet balance by payout methods you set, after your review. |
| Roles | Create named roles with their own permissions and assign one to each staff account. |
| User Impersonation | Let support staff see the storefront as a specific customer, without their password. |
| Realtime | Push ticket sales and wallet changes to open pages as they happen, over WebSockets. |
| Webhooks | Send orders, sign-ups, payments, winners and more to Zapier, Make, n8n or your own server. |
| Mobile App | Get an Android and iPhone app of your store under your own name. See The mobile app. |
Keep the store safe
| Add-on | What it does |
|---|---|
| KYC | Decide who must verify identity, age or address before cashing out or claiming a prize. |
| Email OTP Verification | Make customers prove they own their email with a one-time code at signup, login or email change. |
| Google reCAPTCHA | Add Google's 'I'm not a robot' check to your login and register forms. |
Take payments in more countries
Ten gateways come with your store. More are add-ons, for example:
Set a gateway up the same way as the included ones: see Payment gateways.
Change the look with a new theme
Classic, Editorial and Draw Hall come with your store. Many more themes, made for different kinds of store, are in the add-on store under Themes. A theme you own installs and switches on from the same Owned tab, and you can schedule a seasonal theme to switch on and off by itself. See Themes and homepage.
Changing theme changes the look. Your draws, customers and orders stay as they are.
Build your own
For something the add-on store doesn't have, write a plugin or theme of your own. It lives in its own folder, so updates never overwrite it. See Where to put your own changes.
Setup guides
Step-by-step setup for add-ons that need more than switching on:
Something wrong or unclear on this page? Tell us at [email protected], or see how to get help.