Add one in a few clicks
Open the add-on store
In your admin panel, open Add-ons, linked from the Plugins and Themes pages. The Browse tab lists the plugins, themes and bundles your store can add, by category.
Buy it
Pay with your linked WowCodes account or by card. Only the main Administrator can buy.
Install and switch it on
The Owned tab lists everything you own, with buttons to install it and switch it on. Staff who manage settings can install what you already own.
Each package is checked against a digital signature before it installs, and one that fails the check, or isn't signed, is never installed. Updates for your add-ons arrive the same way as the rest of your store: see Updates and add-ons.
The add-on store can change as new add-ons arrive, so the Browse tab is the place to see what your store can add today and what each one costs. The ideas below are examples, not the full list.
Ideas by goal
Complete your auction tools
| Add-on | What it does |
|---|---|
| Bidding Tools Pack | Anti-Snipe, Auto-Bidder and Buyer's Premium in one pack. Each is also sold on its own. |
| Unlock Fee | A one-time fee, paid from the wallet, before someone can bid on an auction. |
| Auction Consignment | Let customers hand you items to sell by auction. |
Bring customers back
| Add-on | What it does |
|---|---|
| Achievements & Levels | Reward customers with XP, levels and badges for signing in, ordering and bidding. |
| VIP Tiers | Move your best customers up tiers like Silver and Gold automatically, based on what they spend. |
| SMS & WhatsApp | Text customers by SMS or WhatsApp when they are outbid, win, or their order ships. |
| Segments & Automations | Group customers by behaviour and send automatic emails, texts, coupons or coins when they qualify. |
Reach new customers
| Add-on | What it does |
|---|---|
| Affiliate Program | Let bloggers, influencers and deal sites promote your store for a commission on sales they bring. |
| Marketing Pixels | Track your ads with the Meta and TikTok pixels, Google Ads, Tag Manager and GA4 events, with no template edits. |
| Lead Capture & Exit-Intent Popups | Grow your mailing list with popups, slide-ins, bars and inline forms, including exit intent. |
| URL Redirects & 404 Monitor | Redirect old links to their new pages and see which addresses return 404. |
Sell more in the shop
| Add-on | What it does |
|---|---|
| Abandoned Cart Recovery | Remind customers about carts left behind, then send a single-use coupon if the cart is still waiting. |
| Advanced Shipping | Shipping rates by delivery zone and product weight. |
| Shop Operations | CSV import and export of products and orders, and sequential invoices. |
| Returns & Exchanges | Give shoppers a returns desk: wallet refunds or exchanges, within a return window you set. |
| Shipment Tracking | Give every shipped order a tracking page with progress, a carrier link and order history. |
Grow a marketplace of sellers
| Add-on | What it does |
|---|---|
| Seller Plans & Subscriptions | Charge sellers for plans with listing limits, lower commission, featured listings and a badge. |
| Verified Sellers | Show badges for sellers you have checked: identity, business documents or top-seller record. |
| Automated Seller Payouts | Pay sellers automatically through Stripe Connect or PayPal Payouts. |
Sell in new ways
| Add-on | What it does |
|---|---|
| Live | Stream auctions live with chat, a viewer count and a Bid now button. |
Keep the store safe
| Add-on | What it does |
|---|---|
| Roles | Staff accounts that see only the pages their role allows. |
| Fraud Prevention | VPN and proxy detection, auto-ban thresholds, one device per account and risk scores. |
| KYC | Decide who must verify identity, age or address before cashing out, selling or claiming a prize. |
| Email OTP Verification | Make customers prove they own their email with a one-time code at signup, login or email change. |
| Google reCAPTCHA | Add Google's 'I'm not a robot' check to your login and register forms. |
Save time
| Add-on | What it does |
|---|---|
| Insights | An analytics dashboard that runs on your own server. |
| AI assistant | Drafts listings, support replies and campaign emails in your admin; nothing is saved or sent until you choose. |
| Webhooks | Send orders, sign-ups, payments, winners and more to Zapier, Make, n8n or your own server. |
| Partner API & Zapier | Give partners, apps and Zaps their own API keys with only the access you tick. |
Take payments in more countries
Ten gateways come with your store. More are add-ons, for example:
Set a gateway up the same way as the included ones: see Payment gateways.
Change the look with a new theme
Classic, Editorial and Lock-Up come with your store. Many more themes, made for different kinds of store, are in the add-on store under Themes. A theme you own installs and switches on from the same Owned tab, and you can schedule a seasonal theme to switch on and off by itself. See Themes and homepage.
Changing theme changes the look. Your listings, customers and orders stay as they are.
Build your own
For something the add-on store doesn't have, write a plugin or theme of your own. It lives in its own folder, so updates never overwrite it. See Where to put your own changes.
Setup guides
Step-by-step setup for add-ons that need more than switching on:
Something wrong or unclear on this page? Tell us at [email protected], or see how to get help.