Add one in a few clicks
Open the add-on store
In your admin panel, open Add-ons, linked from the Plugins and Themes pages. The Browse tab lists the plugins, themes and bundles your store can add, by category.
Buy it
Pay with your linked WowCodes account or by card. Only the main Administrator can buy.
Install and switch it on
The Owned tab lists everything you own, with buttons to install it and switch it on. Staff who manage settings can install what you already own.
Each package is checked against a digital signature before it installs, and one that fails the check, or isn't signed, is never installed. Updates for your add-ons arrive the same way as the rest of your store: see Updates and add-ons.
The add-on store can change as new add-ons arrive, so the Browse tab is the place to see what your store can add today and what each one costs. The ideas below are examples, not the full list.
Ideas by goal
Bring customers back
| Add-on | What it does |
|---|---|
| Achievements & Levels | Reward customers with XP, levels and badges for signing in, ordering, bidding and playing. |
| VIP Tiers | Move your best customers up tiers like Silver and Gold automatically, based on what they spend. |
| Membership | Sell paid membership tiers billed from the wallet, with cashback, vouchers and members-only categories. |
| SMS & WhatsApp | Text customers by SMS or WhatsApp when they are outbid, win, or their order ships. |
| Segments & Automations | Group customers by behaviour and send automatic emails, texts, coupons or coins when they qualify. |
| Giveaways | Run free prize giveaways with extra entries for daily visits, invites, shares and bonus codes. |
Win new customers
| Add-on | What it does |
|---|---|
| Affiliate Program | Let bloggers, influencers and deal sites promote your store for a commission on sales they bring. |
| Marketing Pixels | Track your ads with the Meta and TikTok pixels, Google Ads, Tag Manager and GA4 events, with no template edits. |
| Lead Capture & Exit-Intent Popups | Grow your mailing list with popups, slide-ins, bars and inline forms, including exit intent. |
| URL Redirects & 404 Monitor | Redirect old links to their new pages and see which addresses return 404. |
| Stories & Reels | Add a homepage stories row and a reels feed of short videos, including winners' clips. |
Sell more in the shop
| Add-on | What it does |
|---|---|
| Subscribe & Save | Let customers subscribe to everyday products for recurring deliveries at a subscriber discount. |
| Pre-orders & Deposits | Take pre-orders before a product's release, with full payment or a deposit now. |
| Price Drop Alerts | Let shoppers ask to be told when a product's price drops, with an optional target price. |
| Returns & Exchanges | Give shoppers a returns desk: wallet refunds or exchanges, within a return window you set. |
| Shipment Tracking | Give every shipped order a tracking page with progress, a carrier link and order history. |
Grow a marketplace of sellers
| Add-on | What it does |
|---|---|
| Seller Plans & Subscriptions | Charge sellers for plans with listing limits, lower commission, featured listings and a badge. |
| Verified Sellers | Show badges for sellers you have checked: identity, business documents or top-seller record. |
| Automated Seller Payouts | Pay sellers automatically through Stripe Connect or PayPal Payouts. |
Sell new kinds of things
| Add-on | What it does |
|---|---|
| Bookings & Appointments | Take bookings for services, classes, staff and rooms, paid at checkout or from the wallet. |
| Event Tickets & Check-in | Sell tickets to in-person or online events and scan them at the door from a phone. |
| Digital Assets | Sell downloadable files, delivered only to the buyer through their own order. |
| Mystery Box Battles | Let customers battle head to head on mystery boxes; the winner takes every prize opened. |
| Live | Stream draws and auctions live with chat, a viewer count and Enter now or Bid now buttons. |
Take payments in more countries
Ten gateways come with your store. More are add-ons, for example:
Set a gateway up the same way as the included ones: see Payment gateways.
Keep the store safe
| Add-on | What it does |
|---|---|
| KYC | Decide who must verify identity, age or address before cashing out, selling or claiming a prize. |
| Email OTP Verification | Make customers prove they own their email with a one-time code at signup, login or email change. |
| Google reCAPTCHA | Add Google's 'I'm not a robot' check to your login and register forms. |
| Chargeback Tracker | Track every card dispute in one queue with its reason, amount and deadline, so none is missed. |
Save time
| Add-on | What it does |
|---|---|
| AI assistant | Drafts listings, support replies and campaign emails in your admin; nothing is saved or sent until you choose. |
| Webhooks | Send orders, sign-ups, payments, winners and more to Zapier, Make, n8n or your own server. |
| Partner API & Zapier | Give partners, apps and Zaps their own API keys with only the access you tick. |
| Tax Reports | Turn the tax your store charged into the figures you need to file a return. |
Change the look with a new theme
Classic, Editorial, Bazaar and Prism come with your store. Many more themes, made for different kinds of store, are in the add-on store under Themes. A theme you own installs and switches on from the same Owned tab, and you can schedule a seasonal theme to switch on and off by itself. See Themes and homepage.
Changing theme changes the look. Your listings, customers and orders stay as they are.
Build your own
For something the add-on store doesn't have, write a plugin or theme of your own. It lives in its own folder, so updates never overwrite it. See Where to put your own changes.
Setup guides
Step-by-step setup for add-ons that need more than switching on:
Something wrong or unclear on this page? Tell us at [email protected], or see how to get help.